Skip to content
Home » How to Improve Telephone Sales Call

How to Improve Telephone Sales Call

As a business owner, you know that making sales calls is essential to your success. But how do you make them as effective as possible? In this article, we will explore some tips on how to improve telephone sales calls so that you can convert more leads into customers. From setting goals to preparing for the call, read on to learn everything you need to increase your chances of success.

Tips to make a successful telephone sales call

When you’re making a telephone sales call, there are a few things you can do to improve your chances of success.

1. Establish Rapport

The first step is to establish rapport with the person you’re speaking to. This means finding out what their interests and concerns are and addressing them in a way that feels natural and comfortable for them. It also means being aware of your tone of voice and how you’re speaking – use phrases that resonate with the person rather than trying to sound persuasive or authoritative.

2. Be Clear About Your Offer

Be clear about what your offer is and why it’s worth buying. Try not to ramble or fill the person with the information they don’t need – keep your pitch concise and to the point. And remember: if you can’t explain it simply, it’s probably not worth buying!

3. Establish Timeframes and Deadlines

Most people prefer things done quickly, so make sure you keep deadlines in mind when discussing your product or service. For example, if you’re selling a software package that needs to be installed on a computer, specify how long it will take for the customer to have the program up and running (and don’t forget to factor in shipping time!). And be realistic about turnaround times – nobody wants to wait weeks for something they ordered online!

4. Make Sure You Offer Value for Money

Always make sure you offer value for money – this means giving the customer something they can’t get anywhere else. For example, if you’re selling a product that helps people save money on their energy bills, make sure you include testimonials from happy customers or provide helpful tips on how to use the product correctly.

By following these tips, you’ll be able to make a successful telephone sales call – so go ahead and give it a try!

5. Know the best time to call

If you are trying to qualify a potential customer, it is typically better to contact them at a time when they are likely to be available and not too busy. It is also beneficial to make calls during peak hours, such as morning or afternoon rush hour, as this often results in more calls being answered.

Tips to Improve Telephone Sales Call

6. Don’t be afraid to ask for the sale!

When you are making a telephone sales call, it is important to be confident and not be afraid to ask for a sale. This will help you to increase your chances of making a sale.

7. Set a calling goal

When you are making a telephone sales call, it is important to have a specific goal in mind. This will help you stay focused and on track. Some tips for setting a calling goal include:

  • Make sure your target market is targeted appropriately.
  • Come up with an achievable goal for the call.
  • Set a time limit for the call.
  • Work towards reaching your goal.

8. Identifying the customer’s needs

Be sure to identify the customer’s needs and what they want from the product or service. This will help you tailor your pitch accordingly. 

9. Research your lead’s competitors

To improve your telephone sales call, it is important to do your research. Learn as much as you can about your lead’s competitors and their products. This will help you tailor your sales presentation and make better decisions about which products to sell.

10. Use a script for better time management.

If you want to improve your time management skills, try using a script. A script helps you stick to the points you want to make, and it can give you structure for your conversation. This also can help you avoid awkward pauses and ensure that you cover all the important points. Scripts can also help you stay organized and keep track of what you have said.

When preparing for a telephone sales call, start by making a list of the points that you want to make. You may find it helpful to jot these down on paper or in an electronic document so that you don’t forget them. Next, create a script for each point. Write out exactly what you are going to say, including any questions that may be asked. Take care of pronunciation and spelling; this will help ensure that your message is delivered accurately.

When concluding the call, thank the person for their time and offer any additional information or resources they may need in order to take action on what they’ve heard. Let them know when future conversations will be scheduled, and stick to those dates as closely as possible.

Be More Persuasive on a Telephone Sales Call

If you’re new to selling on the telephone, there are a few things you can do to improve your chances of success. One is to be aware of how your voice sounds and try to modulate it accordingly. Another is to use specific language that will resonate with your buyers. And finally, be prepared to ask questions and listen attentively.

Here are three tips for being more persuasive on a telephone sales call:

1) Modulate Your Voice

One of the first things you can do to make a good impression is to modulate your voice. When speaking on the phone, make sure that you speak slowly and enunciate each word clearly. This will help convey sincerity and interest in what you’re saying.

2) Use Specific Language

When selling, it’s important to use language that resonates with your buyers. For example, if you’re selling software products, try using terms like “enterprise” or “cloud-based.” These terms will sound more relevant and interesting to potential buyers than generic terms such as “software” or “application.”

3) Ask Questions and Listen attentively

Another way to show interest in what your buyer is saying is by asking questions. This will give you a better understanding of their needs and anxieties and enable you to develop a customized solution for them. Additionally, be sure to listen attentively so that you can understand everything that the buyer says. This will demonstrate your commitment not only to making a sale but also to understanding your buyer’s needs.

How to Handle Difficult Customers

If you want to improve how to handle difficult customers, there are a few things you can do. 

1. Don’t be afraid to ask for help.

If you find yourself lost or stuck during a telephone sales call, don’t hesitate to ask for help from your customer service team. They may be more than happy to offer some guidance and support.

2. Be prepared for difficult conversations.

It’s likely that your customers will have tough conversations with you from time to time. Don’t take it personally – it’s just part of the job! Just remember that you need to maintain a professional demeanor at all times, no matter what the conversation is like.

3. Keep a cool head in difficult situations.

No matter how difficult a situation seems, try to stay calm and collected. This will help you stay focused on the task at hand and avoid getting emotionally involved in the conversation.

4. Be honest and sincere during your telephone sales calls.

If you’re truthful and sincere, your customers will likely appreciate it. Be sure to listen carefully to what they have to say and respond in a way that reflects both your understanding of the situation and your genuine interest in resolving the issue.

5. Make sure you are prepared for follow-up calls.

Many customers will want to follow up with you after their telephone sales call. Make sure you have all the information they need before you call them back, and be prepared to answer any questions they may have.

How to answer objections

There are a few things you can do when someone objects to buying something from you on the phone.

  1. Listen carefully to what the objection is and address it directly
  2. Be friendly and understanding.
  3. If the objection is about money, try to find a way to resolve the issue without involving them in any financial negotiations.
  4. If the objection is about time or interest, try to give them a realistic estimate of how long it will take to complete the transaction and explain why you need that much time or interest.


Telephone selling is an essential part of any business, but it can be difficult to get the most out of your calls. In this article, we have discussed some tips on how you can improve your telephone selling skills so that you can make more sales and reach your business goals. By following these tips, you will be able to increase your confidence when making sales calls and build a better understanding of what buyers want. So put on your thinking cap and prepare to take your sales calling skills to the next level!



Leave a Reply

Your email address will not be published. Required fields are marked *